Do you want to be a succes?
Do you have that entpreneurial bug but you’re not sure how to start?
Here is all you need to become a success in business: Ignorance & Courage.
Here’s how you start: stop over-analyzing and start! That’s right. Just get to work!
Most entrepreneurs just starting out need a one-page business plan. If you’d like to see a million-dollar business plan on a napkin look up Ryan Deiss and his “Million Dollar Napkin.” It’s simple. It’s classic. It’s worth $1,000,000 and more.
So keep it simple. You can’t know everything. You can’t “cover all your bases.” So find your niche. Find what makes you happy and get started being happy helping other people do what you know they want or need done.
It’s amazing how many people I meet that don’t want to be treated “like everyone else” but they’re afraid to stand out from the pack. In today’s economy where you can make millions by specializing, by servicing a niche that has never been served before you MUST stand out.
You must get noticed. Otherwise, how will those people you are hoping to serve find you? If they can’t find you they can’t pay you. If you don’t get paid you can’t help and serve more people. It’s just that simple.
So what are some ways to stand out?
- Outrageous marketing. Send X-Rays and peanuts and trash cans and shoes (actually, one shoe) to your top prospects to secure appointments.
- Sequences and automated follow up systems.
- Write a blog and write from the heart.
- Video “sales letters.”
- Lots of testimonials. With pictures are good, with audio is better, with video is best.
- Social networking.
And these are just a few ideas. But here’s the kicker: none of these are “easy” and doing them all in concert with one another to build a wide funnel that creates self-screened prospects that come to your door ready to buy IS DANG HARD!
But you can do it IN TIME but you have to get started.
If you don’t know how to write good sales copy but you’re not afraid to make a video from your USB camera plugged into your computer then DO IT!
If you don’t know anything about SEO or SEM or PPC that’s fine, just start writing and indexing what you write and submitting it to popular blogging sites like blogger.com, wordpress.com, even add it to your Facebook or MySpace or LinkedIn profile and let others comment on it.
If you don’t know how to “market outrageously” but you’re not afraid to pick up the phone then do that and let your passion carry you to the next level.
Eventually you’ll need to implement systems and processes to automate the simple things to enable you to spend more time on the money-making things. And forget that myth about “work on your weaknesses.”
Work on your strengths. Do what you do best and outsource the rest.
Now get to work!
Remember, life is good. It’s gooder when you’re selling.